starkj1 asked
Member (0 upvotes)

Help! Image SEO for e-commerce?

Hi, I'm working on an e-commerce site to that will be selling jewellery and need a little help with how image SEO works.

  1. When adding a product with multiple photos, can I use the same alt text for each photo?

  2. Does it help to include the product code in the image filename/alt text?

  3. Can the image title be the same as the alt text, or is it not worth including a title?


Avatar for member KnowOneSpecial
Moderator (84 upvotes)

Hi Starkj1

1.  You can if you want to be lazy about it.  The truth is you want to use as many different alt-text phrases as         possible.  Each alt text is an opportunity to target another keyword.  To use the same alt-text over and over       results in spamming that phrase.  Not a good idea.

2.  Do people normally search google for that product code, I bet not.  I would name the picture with a                   keyword or phrase.  For example, if you sold roses use "Long-stem-red-roses" for a picture of a red rose.

     Also note I used hypens and not "underscores"....  "long_stem_red_roses".  Underscores just don't                   come across properly.

3.  Again you can be lazy and use the same for both, the title and alt-text.  Understand you are giving up an           opportunity to target an additional keyword.

Good advice?
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