rosemaryxanders asked
Member (0 upvotes)

What are the good and bad effects of buying expired domains?

I have a website whose backlink profile is not strong and whose rankings have suffered with repeated Google algorithm changes. If I were to buy a domain (expired or otherwise) in a niche that’s similar to mine—say, musical instruments—but with a much stronger backlink profile then TRANSFER my site’s entire content to this new URL, would my keyword rankings increase? Obviously, this would require me to first deindex my old site entirely before moving the content to this new site where, I hope, Google will re-index the articles with the new site’s much stronger backlink profile propelling the articles upwards? Any issues or problems with this method? Thank you.

Avatar for member KnowOneSpecial
Moderator (62 upvotes)

You need to stop.  Do not de-index your site ! Do not proceed with this scheme !

If you have done your proper research and vetted the domain, then redirect that domain to you money site.  Understand if you have not vetted this domain you could be unleashing a world of hurt and make things much more worse than they are.   This domain is expired for a reason, so check carefully for any sort of penalty it may have.

After you have vetted the domain, you need to make sure that existing backlinks pointing to this new domain get redirected to the appropriate pages on your money site.  Do not just redirect everything to the home page.

This is not something for an amature to indulge in lightly.

Good advice?
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