What are the Google SEO Rules ?

7 Google SEO Rules

• Never Abuse Keywords.
• Don't Compete for Crowded Keywords.
• Create Unique Content.
• Don't Use Low-Quality Links.
• Update Your Site on a Regular Basis.
• Follow Google's On-Site Optimization Guidelines.
• Keep an Eye on Your Site Speed

The short answer is not to try and trick Google into gaining positions. 

• Remove Anything that Slows Down Your Site.
• Link to Other Websites with Relevant Content. ...
• Write for Humans First, Search Engines Second. ...
• Encourage Other Trustworthy Sites to Link to You. ...
• Have Web Analytics in Place at the Start. ...
• Write Unique and Relevant Meta Descriptions for Every Page.