Digital marketing is advertising through digital channels such as website, social media, search engine, emails and mobile apps. Many companies are going digital with there business in order to get in the eye of masses without paying much as compare to offline advertisement campaigns.
One must be very conscious enough while choosing the best platform for conducting marketing when it comes to market via digital media.
There is a various example that can show you how digital marketing can build or break a company
In more simple words Digital Marketing means promotion of products and services through online platform like social media or through Google Ads by running ads campaign and generating leads online.
For example like Swiggy is promoting their services through different different online platform like promoting through Ads that activity is know as Digital Marketing.
Let's see some Advantages of Digital Marketing
1 Grow Your Business
With the help of Online Marketing any one can easily promote their products and services through online platform and grow their business and generate huge revenue.
2 Analyse Your Customers
In Traditional Marketing it is very difficult to analyze your reach means your customers.
How many Customers came your show and how's their behavior this analyze is very difficult in Traditional Marketing but in upgrade technologies like Digital Marketing you can easily analyze your customers data like their location, age and their behavior like what they are looking and their interest so accordingly you can serve it to your audience.
3 Target Your Audience
You can easily target your audience through Digital Marketing.
Like you can easily target your audience through their location, language, age group.
If you are looking to run Ads campaigns you can target your campaigns through particular locations so only your ads will be shown to them.
4 Save Time
In Digital Marketing you can easily reach your products and services through many customer within less time as compared to traditional Marketing.
5 Get Quality Leads
Through Digital Marketing you will get the bunch quality of leads.
if you serve your audience in a great deal like providing various discounts and coupons they will buy next time from you only if you build their trust in their mind.
6 Make your own Brand
Online Marketing makes your business into next step and create your own brand through the world so its very important role to grow your business.
7 Promote From Home
As you know in Traditional Marketing you need to do physical activity to promote your business. Like you need to set up your own shop or platform where your customers come and buy your products.
But in Digital Marketing you can easily promote your business products and services through online by sitting at home.
From anywhere around the world you can make promotion simply by online platform.
So you imagine how Digital Marketing is very important in todays generation.
9 Good Career Option
So as I explain you how digital marketing plays an important role for businessman.
Due to this industry growing very rapidly day by day its also increases career opportunities day by day and today their are more than 10 lacs job opportunities in this field.
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