Why did we make a DA Checker?
In short, we made our Domain Authority Checker to enable everybody to check their domain and page authority, promptly, and in bulk.
History of Domain Authority
Since Google was born, they've been gradually improving their search algorithms. From this day, Google is thought to have over 200 ranking factors which are constantly altered. In 2019 alone, Google released over 540 micro-updates, primarily focussing on improving the quality of the SERPs - Insane, right?
But how does the Moz DA (Domain Authority) and PA (Page Authority) have any relevance to Google? Well, up until October 15, 2009, Google had a scoring system of their own which was readily available to the public. This was called 'PageRank'. PageRank was a numeric scoring system ranging from 1-10, which was heavily reliant on a domains backlink profile. Through using PageRank formulas, Google could/can gauge a website's reputation, and overall website authority. This is also what Domain Authority is designed to do.
Why use a domain authority checker?
This is where Moz came and saved the bacon. Moz, guided at the time by Rand Fishkin, created their own version of PageRank, named 'Domain Authority'. Domain Authority is a numeric score from 1-100, primarily influenced by backlinks.
This is a quote from Moz regarding Domain Authority.
"Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank." Moz
Because PageRank is now deprecated - Domain Authority is the closest we have to measure the authority of a backlink profile. Although there are alternatives, like Ahrefs Rank and Majestic Trust Flow - Moz's Domain Authority tends to be the industry standard.
How to improve Moz Domain Authority?
Influencing domain authority is relatively easy. Getting backlinks from relevant, high DA domains and you're pretty much set.
Moz has recently improved its Domain Authority metric, and recommend the following to increase your domain authority
- Get more high-authority links
- Get fewer spammy links
- Get more traffic-driving links
Caution though, although DA and PA indicate the power of a backlink profile, they do not guarantee success. Google search is extremely complex, to put this into perspective, Google has around ~20k developers. Moz, based off Linkedin, seem to have around 30. I don't mean to belittle Moz, because they've done a great job - but they cannot compete with the resources and complexity of Google. So although using our da pa checker is worthwhile, know that the results are an indicator - not guaranteed rankings.
Dr. Peter J. Meyers from Moz also confirms this:
"Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success. DA is not used by Google and will have no direct impact on your rankings. Increasing your DA solely to increase your DA is pointless vanity." Dr. Peter J. Meyers
What is the average domain authority?
The average domain authority doesn't matter - you should be focussing on your competitor's backlink profiles, and crafting a plan to compete with them. However, I feel this information is rather fun to share.
Based on over 100k searches, the average domain authority is 34, with the average page authority being 7. (I must admit, much higher than I thought!)
Moz began as a marketing company run by Rand Fishkin in 1981. In 2004, SeoMoz was created as a hosting website for discussions, thoughts, and discoveries concerning SEO, it was rebranded back to Moz later on. The company has grown to be one of the greatest and most reliable SEO resources due to its high influence on the web. Domain Authority is a search engine ranking score that was initiated by Moz that predicts the relevance and strength of a website and how well it will be ranked on search engine result pages. The domain authority has a score ranging between 0 and 100, whereby the higher the number of points scored means that the website ranks well on search engine results. In order to determine domain authority, a number of factors are put into consideration and are evaluated, these include, the linking root domains and the total number of links into a single domain authority. The score is then used to differentiate between websites.
Domain Authority is based on link explorer web index data, it is based on machine learning calculations whereby it uses a model to find the best algorithm that closely corresponds to link data with rankings across search engine results that are used by Moz as the standards to scale against hence the score will fluctuate depending on different data points used in the calculations. Therefore Domain Authority should be used as a relative metric rather than an absolute value of the success of internal SEO efforts to compare with link profiles on other sites.
Checking Domain Authority
Link Explorer, MozBar or Keyword Explorer's search engine result pages analysis section on Moz can be used to check for Domain Authority. Its metrics are integrated across many SEO and online marketing platforms on the web.
Domain Authority is set on an algorithm scale of 100. Sites like Google or Wikipedia with multiple high-quality external links are on the higher side of the domain authority scale whereas sites with fewer inbound links, for example, small business sites are on the lower side of the domain authority with a lower score. The key to attaining a good domain authority score is not putting efforts into trying to get a very high score, rather it is looking at your competitors' domain authority score in their search engine result pages on their sites and aiming to reach a higher score than them, this is why it is considered a comparative metric when carrying out research on which sites have the more useful profile links than others
Page Authority Vs Domain Authority
Domain Authority measures the relevance and ranking strength of domains whereas Page Authority measures the strength of pages individually. It is based on data from Mozscape web index, MozRank, MozTrust including link counts. Page Authority scores are also based on a logarithmic scale of 100 just as Domain Authority and it has been found useful in certain cases whereby there is a need to keep track of the performance of individual pages in comparison with others
Factors that influence Domain Authority
A high domain authority score indicates that your website has a strong presence and foundation hence it is likely to be ranked highly on search engine results. The question is, how can you improve your domain authority score?
1. Make a payment for your domain in advance
Always make your domain payment in advance prior to the expiration date, users of your website would not like to visit your page only to be hit by a domain expiration notice. It is not necessarily a major factor in domain authority calculations but it is better to have it paid beforehand. It is advisable to pay for the domain 2-5 years in advance
2. Building links to your site
This is a major factor when it comes to domain authority calculations because domain authority primarily entails the measurement of the quality and number of external links to your website. Having multiple links is highly advisable, for example, one may start with links from industry authorities and work your way to high authority sites such as Wikipedia.
3. Grow your link sources
Having a distribution of your high-quality links in more than one authority page will fair well when it comes to domain authority. It is better to deal with a real authority rather than dealing with a site owner for a link
4. Eliminate any bad incoming links
This is a factor that affects Google rankings rather than Domain Authority but still having bad incoming links will harm your website’s reputation. It is advisable that you check your backlink profile by opening Site Explorer, spot any links that are of low quality and remove them.
5. Eliminate any bad outgoing links
Domain authority really pays attention to the sites your website links out to. You wouldn’t want your website linking to spam sites that are irrelevant.
6. Put your efforts and emphasis on your on-site SEO
This entails having your meta title optimized, using appropriate heading hierarchy on all your posts, using and updating a sitemap file as well as increasing your page loading speeds by getting a web host that is faster or eliminating poorly running scripts and widgets on your site
7. Improve on your social signals
This is a factor that Moz pays great attention to, social signals include shares or retweets. Links, comments, and likes from authority sites such as Facebook, LinkedIn, Twitter and Google plus help in online marketing and hence are really valuable
8. Using Anchor Texts
Anchor texts should be used when linking, both internally and externally. You should also avoid the use of exact keywords as links. Have an optimal number of links per page, for example, use 2 to 4 links per a thousand words
The key to having a better domain authority on your website is by focusing on the factors that affect domain authority itself. Create high-quality links to your website and having good backlinks leads to having a higher domain authority.