Adnan123
Adnan123 asked
Member (7 upvotes)

Does link building still matter in SEO?

Hi, with Google's algorithm advancing so much (especially with the advancement in AI) - do backlinks still matter? And if so, how significant are they?

Thanks
Avatar for member Matt1966
Matt1966
Moderator (199 upvotes)

Links are still extremely important. Google, without doubt, still uses its PageRank formula.

The issue is, they're harder than ever to create because everybody (including people who have little knowledge in SEO) know your motivation is to find and create links.

My rule of thumb is to only find links for traffic. Whether it be nofollow or dofollow, I'm happy regardless because the link might bring traffic (and conversions). Avoid websites with no genuine traffic like the plague, regardless of their "DA".

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Avatar for member Adityardd
Adityardd
Banned (1 upvotes)

yes, Backlinks still plays a crucial role in SEO...Dofollow back links are always important to page rank in SERPs. some times no follow backlink from higher DA sites also important.

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Avatar for member aarticod
aarticod
Banned (-1 upvotes)

Link building is how we create connections between website pages. When you create links from one page to another, you help search engines understand how the pages are related and in what ways.

There are two types of links – internal and external – that can help your pages rank better in search engine results pages (SERPs)

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Avatar for member nikitacod
nikitacod
Banned (-5 upvotes)

In order to understand the importance of link building, it's important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.

  • Start of link tag: Called an anchor tag (hence the "a"), this opens the link tag and tells search engines that a link to something else is about to follow.
  • Link referral location: The "href" stands for "hyperlink referral," and the text inside the quotation marks indicates the URL to which the link is pointing. This doesn't always have to be a web page; it could be the address of an image or a file to download. Occasionally, you'll see something other than a URL, beginning with a # sign. These are local links, which take you to a different section of the page you're already on.
  • Visible/anchor text of link: This is the little bit of text that users see on the page, and on which they need to click if they want to open the link. The text is usually formatted in some way to make it stand out from the text that surrounds it, often with blue color and/or underlining, signaling to users that it is a clickable link.
  • Closure of link tag: This signals the end of the link tag to the search engines.
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