Do-Follow:
By default, Do-follow links allow all search engines crawlers to follow them and reach our website. Providing us link juice and a backlink which helps getting website ranking. The best way to give someone do-follow link is allowing 'keyword' in the anchor text. Hence, when you are linking to any website or page, use the targeted keyword as anchor text.
An example of Do-follow Link:
<a href=”https://socialprachar.com”>Social Prachar</a>
All the hyperlinks are by default do-follow. You don’t have to do anything to make a link do-follow.
No-Follow:
No-follow links do not allow search engines bots or crawlers to follow link. Simply, if the website owner is linking back to you with nofollow, it does not pass on link juice thus no backlink to our website. Only Humans will be able to follow the links.
An example of Nofollow Link:
<a href=”https://socialprachar.com” rel=”nofollow”>Social Prachar</a>
Edited by KOS to remove active links.