Adnan123
Adnan123 asked
Member (7 upvotes)

Is Bing SEO worth it?

Hi, is optimizing my website for Bing really worth it? The reason I ask is that I primarily only see seo experts talk about Google and not Bing

Thanks
Looking forward to a response
Avatar for member Matt1966
Matt1966
Moderator (195 upvotes)

Firstly, both Bing and Google are both after the same thing. Quality.

So if you make a good website, made for users, both search engines should love your website.

But as for your question "Is bing worth it" YES! They are more than worth it. Bing has a much higher market share then you think.

Take a here look here: https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-Desktop-Search-Engine-Rankings

Although reports are conflicting, I think it's safe to say that Bing have a market share (with their partners) of at least 20%. Which is a pretty awesome source of traffic don't you think? 😉

Good advice?
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Avatar for member Matt1966
Matt1966
Moderator (195 upvotes)

Firstly, both Bing and Google are both after the same thing. Quality.

So if you make a good website, made for users, both search engines should love your website.

But as for your question "Is bing worth it" YES! They are more than worth it. Bing has a much higher market share then you think.

Take a here look here: https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-Desktop-Search-Engine-Rankings

Although reports are conflicting, I think it's safe to say that Bing have a market share (with their partners) of at least 20%. Which is a pretty awesome source of traffic don't you think? 😉

Good advice?
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Avatar for member Chedders
Chedders
Moderator (154 upvotes)

I have always taken the view you target Google as your main search engine as that is where 80% of your new traffic will come from but what you do to make your site rank better there has a knock-on effect in Bing yahoo etc. 

They both do pretty much the same thing in terms of what makes a site rank, Google tends to be a bit better at identifying spam sites but if your ranking well on Google it follows you won't be far different on Bing. 

Of course there are always exceptions but generally speaking target google and you won't go far wrong. 

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Avatar for member DirectHits
DirectHits
Member (4 upvotes)

I have always found my search results to be quite different in Yahoo from Google. Google of course favors heavy links, while Yahoo/Bing is more about on-site SEO. And unfortunately, Google will penalize you for doing things Bing likes. Google doesn't let you get away with spammy tactics, keyword stuffed internal links and titles, while you can be rewarded by such in Bing.

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Avatar for member dhanalakshmi
dhanalakshmi
Member (0 upvotes)

Bing might be your business’s biggest untapped opportunity if you, like so many others, forgot that there are search engines other than Google.

Bing and Yahoo (which has been powered by Bing since 2010) together dominate 33.6 percent of the desktop search engine market share in the U.S. In certain industries, that number’s even higher: Bing and Yahoo process almost 80 percent of all searches related to education, automotive, and telecommunications, for example.

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