Beve
Beve asked
Member (0 upvotes)
over a year ago

Buying a different domain/ business

One of my competitors is shutting up shop and has offered me their website. They are not very big but seem to out rank me on quite a few key keywords. I was wondering if I should run the 2 sites separately or merge them into one. I just worry that if I send his users to my site it could be a shock for them and could lose them. What's the best way of handle this opportunity and from a SEO point of view is there any advantage either way.

#domains
Avatar for member Matt1966
Matt1966
Moderator (242 upvotes)
over a year ago

To be honest, there's a number of ways to go about it.

Running two websites would be an option, but that'd be a lot more admin in the long run. It can be good for trying to get more of a market share though, two results in the SERPs for keywords, as opposed to one.

From an SEO perspective, so long as Google likes its backlink profile, it'd possibly make sense to join the domains together. You could do this URL by URL using a 301 redirect. 

So for example, if they had a page which was related to barbeques, 301 redirect their barbeque page to your barbeque page. And so on. This will combine your backlinks and should, in theory, help the root domain a lot.

Saying that it doesn't mean it's always the best option. I'd get somebody who really knows their stuff to analyze the new domain.

Good advice?
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Beve Member
over a year ago
Thank you for your reply
Matt1966 Moderator
over a year ago
No problem.
Matt1966 Moderator
over a year ago
No problem.
Avatar for member Matt1966
Matt1966
Moderator (242 upvotes)
over a year ago

To be honest, there's a number of ways to go about it.

Running two websites would be an option, but that'd be a lot more admin in the long run. It can be good for trying to get more of a market share though, two results in the SERPs for keywords, as opposed to one.

From an SEO perspective, so long as Google likes its backlink profile, it'd possibly make sense to join the domains together. You could do this URL by URL using a 301 redirect. 

So for example, if they had a page which was related to barbeques, 301 redirect their barbeque page to your barbeque page. And so on. This will combine your backlinks and should, in theory, help the root domain a lot.

Saying that it doesn't mean it's always the best option. I'd get somebody who really knows their stuff to analyze the new domain.

Good advice?
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Avatar for member tstolber
tstolber
Moderator (98 upvotes)
over a year ago

I would 301 redirect the whole site.

Depending on the scale, if the site is small enough I would redirect specific pages to appropriate pages on your site, otherwise just 301 the whole domain.

Good advice?
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Beve Member
over a year ago
Thank you I think I will do the whole domain as it is not an exact fit although in the same niche.
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