Adnan123
Adnan123 asked
Member (6 upvotes)

What is Moz's spam score?

I've tested my website on Moz and it has a spam score of 10. What is Moz's spam score, and does it affect my Google ranking?

#moz#spam
Avatar for member Matt1966
Matt1966
Moderator (229 upvotes)

Moz's spam score will not directly affect your Google ranking, no.

Moz's spam score is their inhouse metric designed to measure how spammy they deem a domain to be. It is formulated by measuring 27 common factors.

The main metric being similarities between other websites which have been penalized by Google. The 27 common factors include (according to Moz)

1. Low number of pages found 

2. TLD correlated with spam domains 

3. Domain name length 

4. Domain name contains numerals 

5. Google Font API Present 

6. Google Tag Manager 

7. Doubleclick Present 

8. Phone Number Present 

9. Links to LinkedIn 

10. Email Address Present 

11. Defaults to HTTPS 

12. Use of Meta Keywords 

13. Jumpshot Visit Rank 

14. Rel Canonical 

15. Length of Title Element 

16. Length of Meta Description 

17. Length of Meta Keywords 

18. Browser Icon 

19. Facebook Pixel 

20. Number of External Outlinks 

21. Number of Domains Linked-To 

22. Ratio of External Links to Content 

23. Vowels/Consonants in Domain Name 

24. Hyphens in Domain Name 

25. URL Length 

26. Presence of Poison Words  

27. Uses High CPC Anchor Text

(info provided by Moz: https://moz.com/help/link-explorer/link-building/spam-score)

A high spam score doesn't instantly mean this website is trash. It means this website has similarities with websites that are indeed trash, and have been deindexed and/or penalized by Google. 

So, although Moz's spam score isn't airtight, it's a good indicator that you should look at your website from a quality perspective and try to improve it. 

It should be noted that all metrics should only be used as a guide - they are not set in stone!

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I would also look at the backlink profile if your trying to understand why a site is deemed a spam site
Avatar for member Matt1966
Matt1966
Moderator (229 upvotes)

Moz's spam score will not directly affect your Google ranking, no.

Moz's spam score is their inhouse metric designed to measure how spammy they deem a domain to be. It is formulated by measuring 27 common factors.

The main metric being similarities between other websites which have been penalized by Google. The 27 common factors include (according to Moz)

1. Low number of pages found 

2. TLD correlated with spam domains 

3. Domain name length 

4. Domain name contains numerals 

5. Google Font API Present 

6. Google Tag Manager 

7. Doubleclick Present 

8. Phone Number Present 

9. Links to LinkedIn 

10. Email Address Present 

11. Defaults to HTTPS 

12. Use of Meta Keywords 

13. Jumpshot Visit Rank 

14. Rel Canonical 

15. Length of Title Element 

16. Length of Meta Description 

17. Length of Meta Keywords 

18. Browser Icon 

19. Facebook Pixel 

20. Number of External Outlinks 

21. Number of Domains Linked-To 

22. Ratio of External Links to Content 

23. Vowels/Consonants in Domain Name 

24. Hyphens in Domain Name 

25. URL Length 

26. Presence of Poison Words  

27. Uses High CPC Anchor Text

(info provided by Moz: https://moz.com/help/link-explorer/link-building/spam-score)

A high spam score doesn't instantly mean this website is trash. It means this website has similarities with websites that are indeed trash, and have been deindexed and/or penalized by Google. 

So, although Moz's spam score isn't airtight, it's a good indicator that you should look at your website from a quality perspective and try to improve it. 

It should be noted that all metrics should only be used as a guide - they are not set in stone!

Good advice?
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Avatar for member sasirdd
sasirdd
Member (1 upvotes)

it is developed by software company Moz to measure website quality. it checks the website in various factors regarding spammy flags and provide the score to that site. it will not effect your rank on search engine results page but it is like a warning.

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