Chitra
Chitra asked
Member (0 upvotes)

Do adding SSL certificate makes any change in impressions in Google Search console?

I have recently added SSL Certificate to my wordpress site. But my impressions dropped down even after verifying the https: property in google search console. How to improve the impressions and clicks?

#seo
Avatar for member Chedders
Chedders
Moderator (155 upvotes)

Are you looking at the right property? 

I say this because the old http version of your site I would expect to see a drop as google transfers your site over to https. Have you also redirected all old http traffic to the new site? 

I say this because if you have any links pointing to the old version then they will be wasted unless they are redirected and that could drop your rankings.

Where possible I would get any links changed but a redirect will fix any that you cant or miss. 

Also if within your site you have any absolute internal links make sure they are all changed as well.

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Thanks for the great information.
Avatar for member Matt1966
Matt1966
Moderator (198 upvotes)

I'd expect to see a bit of instability after a http/https migration. Make sure 301 redirects are in place, & the canonicals are correct. It should settle down.

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Thanks for the help. Can you please explain little bit more about 301 redirects? I had gone through few videos and articles on it but got confused. How can i do it in wordpress site? Even if you have any link that describe it well, please share it. I would really appreciate. Thanks.

You can either do it with PHP in your htaccess: https://www.freecodecamp.org/news/how-to-redirect-http-to-https-using-htaccess/, or you could use a Wordpress plugin like this: https://wordpress.org/plugins/really-simple-ssl/ within one click, it'll redirect all http to https. Alternatively, you could use Cloudflare and use their always HTTPS feature: https://blog.cloudflare.com/how-to-make-your-site-https-only/.

You can either do it with PHP in your htaccess: https://www.freecodecamp.org/news/how-to-redirect-http-to-https-using-htaccess/, or you could use a Wordpress plugin like this: https://wordpress.org/plugins/really-simple-ssl/ within one click, it'll redirect all http to https. Alternatively, you could use Cloudflare and use their always HTTPS feature: https://blog.cloudflare.com/how-to-make-your-site-https-only/.

Thanks :)
Avatar for member Matt1966
Matt1966
Moderator (198 upvotes)

I'd expect to see a bit of instability after a http/https migration. Make sure 301 redirects are in place, & the canonicals are correct. It should settle down.

Good advice?
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