Adnan123 asked
Member (7 upvotes)

Does anybody have any clarity regarding Google's February update?

I've seen so much fluctuation in the SERPs, but I haven't really seen any decent theories as to what Google is targeting in the February updates. Google seem so secretive:

Does anybody have any clue?

Avatar for member KnowOneSpecial
Moderator (84 upvotes)

It appears that traditional retailers were hit earlier in Feb.  
For instance:

There were updates that rolled out earlier in Feb.  It also appears that those same updates were rolled back because there is speculation that they affected the serps in unexpected ways that Google didn't foresee.  

Check with Seo Clarity -- February 2020 google algorithm update some big losers and winner the have  more info the above info is just a snippet from them.

There is also some chatter from the Black Hat Community that EDU sites were hit.  But that could just be that Google found some pbn's.

Good advice?
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