Does the publishing platform matter for SEO?
Does the platform you are publishing your web site on affect your SEO and your ability to rank?
My take on this is - sort of but not really.
There is much discussion about whether one publishing platform favors or hinders SEO. There are also numerous plugins to assist with SEO.
Essentially, if you are delivering HTML to the browser (which is basically pretty much always what you are ultimately doing) then that is what the search engines see and will rank you on.
Furthermore a large part of how you rank is determined by off-page factors such as links and citations.
How, some platforms are more SEO friendly and natively amenable to good SEO practices.
Related to this topic is a current WIX SEO contest with one of the contestants - https://www.wixseolovers.com/ run by Marie Haynes. This is an interesting SEO contest in that there are only two competitors - the lover sand the haters. WIX has come under a lot of scrutiny for its SEO capabilities. We will see.
What are your thoughts on platforms for SEO?
My personal preference is to run plane old HTML (with some back end server side) and CSS. It may not be quite as efficient as some publishing platforms but it is certainly pure.
There is also a fairly decent argument appropriate for some sites to use static site generators.