All you need to do is optimize your site for both your target audience and search engines. By doing proper keyword research and optimising website for you can rank well.
Proper keyword research means search for terms that fulfills your business and need of your target audience.
Make your content well optimize for your keyword add them in your head, title no much it should look natural.
Optimize title and meta descriptions properly.
Make content that is engaging and not too messy. Use of videos and images helps a lot.
Do submit your robots.txt file and make your site structure proper.
Socialize your content and build backlinks.
These are some tips that could help you. Be free to clear any doubts or more help.