kateW73
kateW73 asked
Member (0 upvotes)

Keeping page ranking on Event pages

My company has events 4 times a year. The events take place at the same venue, same month, etc. etc. Would it be better to build 4 event pages and just updating, keeping the ranking year after year. or is it better to build new event pages for each event as tickets become available? 


To clarify: do we have www.website.com/june-event  and change the content on the page to match that current information


Or do we have www.website.com/june-2020-event and build a new page?

#events#seo#ranking
Avatar for member tstolber
tstolber
Moderator (98 upvotes)

The answer (unfortunately standard SEO answer) depends a little bit.

Generally it would make sense to have /june event or even just /event.

The reason it depends a little bit is because it depends on search volumes, search trends, niche and exact keywords. If it is a highly seasonal keyword the rankings shift a lot naturally based on this.

Without more information I would be leaning towards just /event.

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Avatar for member Matt1966
Matt1966
Moderator (238 upvotes)

"do we have www.website.com/june-event and change the content on the page to match that current information"

If it was me, then yes. 

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Avatar for member Matt1966
Matt1966
Moderator (238 upvotes)

"do we have www.website.com/june-event and change the content on the page to match that current information"

If it was me, then yes. 

Good advice?
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Avatar for member Chedders
Chedders
Moderator (219 upvotes)

For me, it clearly, keep the page and change the content. The reason is hopefully you will pick up some backlinks to the pages which means that would follow on until next year. It can take an age for google to get round to not only crawling your site but also where these links appear so having a base to start a new year off will stand you in good stead. 

The other thing to make sure you do is to make sure you add schema and make sure you change it for each new season. Google are tending to use schema more and more and for events such as this it can really help.

Good advice?
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