ravinder asked
Member (0 upvotes)

Why My Wrong Pages Are Ranking?

I am unable to find the solution for wrong page rankings, Can anybody help me out in this matter.

I have to rank the right page, but always the wrong pages are showing and ranking in the SERP.

Please help me.

Avatar for member tstolber
Moderator (98 upvotes)

This sounds like you might have a keyword cannibalization issue.

Search engines will always rank the page that they consider the most relevant page, however, this might not be the page you consider to be most relevant or your conversion page.

You can adjust this by one of several methods, depending on the exact situation and circumstances

1) Page Consolidation

2) Adjusting Internal Linking Structure

3) Breadcrumb navigation and page index schema

4) External links

1 - Page Consolidation

Page consolidation is where you put all of the relevant content from all of your pages into the one main page that is ranking. This page will then be the authoritative page on your site and will likely rank well for your main term and a plethora of long-tail keywords. This page could and possibly should also become a content hub on your site if appropriate.

2 - Adjusting Internal Linking Structure

Sometimes pages rank well compared to other more relevant pages on your site just due to how they are linked internally on your site. If the page that is ranking is linked from a top-level main navigation page then it might have a disproportionate amount of internal links and therefore link equity pointing to it.

You can easily adjust this by either modifying your navigation structure and or adding appropriate in content links and anchors within your site pages, therefore further highlighting and identifying what it is relevant to.

3 - Breadcrumb navigation and page index schema

Related to the internal linking and navigation structure, adding bread crumb navigation and site index schema can help to identify where the page sits in your site hierarchy and can help to make sure that main content pages are shown appropriately in search results.

4 - External links

Finally, getting links to the page you want to rank higher with relevant anchor text from relevant sites will also help the page you consider most appropriate to rank higher.

When this situation happens, it is important to take a step back and consider why the search engine thinks this is the most relevant page. There is usually some insight to be gained here even if you do the above steps and adjust which page ranks higher for your target keyword.

It is also important to think more holistically than just focussing on one keyword. What other keywords and more importantly traffic, conversions and usability do the two different pages have? Make sure that you are not about to sacrifice a good high converting page just to rank higher for one keyword.

Good advice?
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Avatar for member Chedders
Moderator (243 upvotes)

Depends on what your calling wrong pages? 

Google will index all pages unless requested not to. If you have pages that you don't want to be indexed then you can add a robot meta tag <meta name="robots" content="noindex">

However, this does not mean the page you want appearing in SERPS will. 

I think we need a bit more information to give you the correct answer to your problem

Good advice?
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Avatar for member Anny
Banned (20 upvotes)

Thanks for shearing this info.

Good advice?
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