Adnan123
Adnan123 asked
Member (7 upvotes)

Are paid links illegal?

From a law standpoint, is buying backlinks illegal? Would it be completely fine to say to the taxman this is backlink buying expenditure for example?

#backlinks#legal
Avatar for member Chedders
Chedders
Moderator (163 upvotes)

Illegal ? 

Well you won't go to jail for buying links 😀 Sorry that made me smile, 

Buying links is fine, there is no difference between a advert for your site (which is paid for) and a link. The difference though is all adverts should have the tag rel="nofollow". 

I suspect though you mean buying follow links and doing this in bulk in order to gain in SERPS. This is of course frowned upon by search engines as its a clear signal your attempting to manipulate your position by posting links to your site. It is also very easy to spot as suddenly a load of links appear within a short space of time. Your backlink profile would see a spike which would trigger it to be looked at more closely. 

In the old days this would mean a human inspecting your backlink profile, however google have since matured and can do this automatically now and often you will see your position drop instead of rising because of a penalty automatically applied to your site. 

Adverts on the other hand are posted for traffic and therefore are typically ignored by google from a ranking point of view. You are welcome to post as many adverts as your budget allows but make sure they are of the no follow type. 

Good advice?
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