Adnan123 asked
Member (6 upvotes)
over a year ago

Are paid links illegal?

From a law standpoint, is buying backlinks illegal? Would it be completely fine to say to the taxman this is backlink buying expenditure for example?

Avatar for member Chedders
Moderator (225 upvotes)
over a year ago

Illegal ? 

Well you won't go to jail for buying links 😀 Sorry that made me smile, 

Buying links is fine, there is no difference between a advert for your site (which is paid for) and a link. The difference though is all adverts should have the tag rel="nofollow". 

I suspect though you mean buying follow links and doing this in bulk in order to gain in SERPS. This is of course frowned upon by search engines as its a clear signal your attempting to manipulate your position by posting links to your site. It is also very easy to spot as suddenly a load of links appear within a short space of time. Your backlink profile would see a spike which would trigger it to be looked at more closely. 

In the old days this would mean a human inspecting your backlink profile, however google have since matured and can do this automatically now and often you will see your position drop instead of rising because of a penalty automatically applied to your site. 

Adverts on the other hand are posted for traffic and therefore are typically ignored by google from a ranking point of view. You are welcome to post as many adverts as your budget allows but make sure they are of the no follow type. 

Good advice?
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