tstolber asked
Member (98 upvotes)

FAQ Schema and the rise of no-click search - is it worth it?

There is much discussed about FAQ schema and the rise of no click searches.

Several people have reported loosing traffic after implementing FAQ schema.

So, what do you think, is it worth it?

My take is that applying FAQ schema to pages that clearly provide answers to questions that users have is worth while. Its not a catch all - it has to match the search intent and be valuable.

The resultant effect of less direct traffic is off set by a larger SERP coverage and providing valuable information directly to users. It supports your brand.

Avatar for member Yoda432
Member (2 upvotes)

I agree - it's similar to Q&A Schema which this forum has also implemented. 

When Google decides to show a result with Schema (Q&A / FAQ schema being primarily carousel based), it's so prominent I doubt any other websites in the SERPs for said query get much of a sniff. 

In an ideal world, no Schema like this would exist (from a webmasters perspective), but because it does -- I think you'd lose even more traffic not implementing, to joining Google's train of monopoly. 

For that reason, personally, I think it's 100% worth it.

Good advice?
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