I want to understand that if a user fills out the lead form through Google business listing then it should be counted as an Organic conversion or not?
The local listing is a free listing and shows up in Google when users type any keyword in Google so ideally if a user comes through google business listing on my site and converts it into a lead then I think it is an organic lead. I am not sure about this so please help me clarify if I am right or wrong.
Look forward to your reply.
It is direct traffic and is considered "organic".
Yes, It is counted as Organic. You should set up UTM tracking for GBM. This will be a good way to filter conversions.