Google Business Listing and Conversion Channel

Hi All,

I want to understand that if a user fills out the lead form through Google business listing then it should be counted as an Organic conversion or not?

The local listing is a free listing and shows up in Google when users type any keyword in Google so ideally if a user comes through google business listing on my site and converts it into a lead then I think it is an organic lead. I am not sure about this so please help me clarify if I am right or wrong.

Look forward to your reply.

Thanks,

Nidhi