smmvaly
smmvaly asked
Member (0 upvotes)

Is audio SEO worth it?

What is your experience with Audio SEO? Share with us.

Avatar for member KnowOneSpecial
KnowOneSpecial
Moderator (75 upvotes)

I mis-read your question....

Consider the fact that Google can recognize song lyrics and tell you the name of the song.

Consider the fact that Google processes "mobile search via audio input sampling" 

Hey Google "Closest Chinese restaurant to me". 

So are you optimizing for audio input or "keyword phrase" ?

You optimize the content for the audience, ..  So it makes much more sense to optimize the content by offering it on the appropriate channels.  A music vid on Youtube etc. etc. 

The point being.. you are not providing an audio sample, but in fact targeting a keyword phrase that the content has in it.

Until Google becomes 100% accurate with pictures we describe the picture with many specific attributes, file name, alt text, title text etc.

The same principle's apply to audio seo as the market and communities now call it.. 
file name, song name, song lyrics, artist, year of recording, etc.etc. 

So is seo worth it ... "Yes"

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Avatar for member seo.professional
seo.professional
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Audio Search Engine Optimization (SEO), like conventional SEO in 2000, is still in its infancy. Audio SEO is a set of best practices for optimizing audio files (podcasts) in search engines and podcast listening sites.

When comparing the amount of new audio content published now to the total number of websites on the internet in2001, the audio market is expanding faster.

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Avatar for member jackmcsucky
jackmcsucky
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If the one doing the audit is a professional SEO expert then it definitely is worth it.

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