Is local SEO Important for Local Businesses?

Definitely. Targeting your locality is an essential way to get your business the visibility it needs. You can get increased traffic and online leads if you do it right. While having a word with a friend who works at an SEO agency in Northampton, he told me of a few basic ways that people could work on local SEO. 

One of the most important techniques was of course link building and content optimisation but that's included in any guide you'll find on the internet about the basics of SEO. As long as you're smart with different SEO strategies, I think local SEO can do wonders for your business.

Local SEO is very important for a business to be more reputable. For instance if your store sells pet supplies, majority of the pet parents neighboring your location are more likely to search for "pet supply stores near me" or similar search terms with a geographical location in the query. Having a updated local pack helps search engines rank you among the best search engine results