askedMember (0 upvotes)
Ranking Competitive Business Name
I have a client who has a new business, the domain name they wanted wasn't available so they have another word appended on to the business name.
Let's say the business name is ABC industries. They ideally only want to rank for ABC rather than ABC industries and refer to themselves as ABC.
The only issue is that ABC is also a suburb name and the top positions are websites such as domain and Wikipedia.
Is it unwise to try to rank for ABC considering if you do a search the first page in the SERP are all pages related to the suburb ABC?
Thanks for any advice!