Adnan123
Adnan123 asked
Member (7 upvotes)

What is a PBN?

As well as SEOChat, I'm also a member of BlackHatWorld. Their members often talk about PBN and having PBN links for sale. What exactly is a PBN, and do Google and other search engines approve?

#pbn#blackhat#seo
Avatar for member Matt1966
Matt1966
Moderator (204 upvotes)

A PBN stands for 'Private Blog Network'

The main aim of a PBN is to manipulate the search results, by having a network of websites which all link to your money site. Their objective is to attempt to manipulate Google into thinking the links are legitimate votes, aiding your main site with the benefit. 

PBN's can get very complicated, and they certainly do still work if they are done correctly. The problem with having a PBN is, if Google finds them (which they're very good at!) the network will be deindexed, and your money site will also get a penalty which will be pretty difficult to recover from. 

The other issue is, as you mention, people sell PBN links. If they sell the links - it kind of takes the 'private' away from 'private blog network'. Therefore footprints are left, and it increases your chances of Google finding the network, and taking it down. Google Penguin: https://en.wikipedia.org/wiki/Google_Penguin was an algorithm update which was brought into play, specifically to find PBNs/dodgy links in general. 

Personally, I'd recommend staying clear of anything PBN related. Especially if you want your website to have longevity.  

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Avatar for member nikitacod
nikitacod
Banned (-5 upvotes)

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. A money website is the website you intend on ranking i.e.  the one that actually makes money. This can also refer to a clients website.

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Avatar for member aarticod
aarticod
Banned (-2 upvotes)

private blog networks  A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to a link wheel or link pyramid, as it involves several different websites all linking to one another or to one central website.

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Avatar for member Claybaker2233
Claybaker2233
Member (-1 upvotes)

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to a link wheel or link pyramid, as it involves several different websites all linking to one another or to one central website.

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Avatar for member Claybaker2233
Claybaker2233
Member (-1 upvotes)

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to a link wheel or link pyramid, as it involves several different websites all linking to one another or to one central website.

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Avatar for member PeterGomes
PeterGomes
Member (-8 upvotes)

Private Blog Network

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Avatar for member Anny3250
Anny3250
Member (1 upvotes)

 Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine.

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