Adnan123 asked
Member (7 upvotes)

What is E-A-T (from an SEO standpoint)

From looking on Twitter I see E-A-T trending. I do understand it's primarily to do with authority, but, could anyone elaborate in some detail as to what it is - and what made it suddenly a hot topic in SEO?

Avatar for member tstolber
Moderator (75 upvotes)

EAT is Expertise Authoritativeness and trustworthiness.

It is an increasingly important aspect of SEO. It is particularly pertinent to YMYL (Your Money Your Life) category sites.

Google has Search Quality Rater guidelines that specifically mention this, although they have recently started referring to it more broadly as just page quality.

There are experts such as Marie Haynes and Lily Ray focus on these areas and are well cited.

In fact, citations, references and supportive information that enhances the topic and an authpors credentials are an important part of EAT.

It is my feeling that EAT will become more and more important and will forma  more broad part of the main algorithm,

Good advice?
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Avatar for member nikitacod
Member (1 upvotes)

E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts.

Domains and businesses with the best display of their Expertise, Authority, and Trust should not only see themselves promoted by Google, but this should also correlate and result with improved trust and purchases by a business’ target audience.

Websites can improve their display of E-A-T on their own website — through the various methods highlighted in this post — as well as on websites of others, including review websites such as Google My Business, TrustPilot and Feefo.

Improving a brand or website’s E-A-T should also be readable in improved brand recognition and brand sentiment, which, again, should lead to an increase in sales and revenue.

Good advice?
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