What's the easiest way to learn Backlink Optimization?

Thanks you can find some tutorials by searching on youtube

The first thing I would do is move your site off wordpress.com. 

It's more a case that it makes you look like a cheapskate because most people will know to host a website on wordpress.com is free. You could at least buy a domain and get some cheap hosting if you want to be taken seriously to show you are committed to this venture. 

1. Leverage public relations. 
2. Write competitive content.
3. Do an original study. 
4. Create an infographic