bwolf240
bwolf240 asked
Member (0 upvotes)

Am I doing the right things to get ranked? (I'm a newbie)

Hello everyone! I have started my own therapy practice and am doing my own SEO.  My keywords are “therapist Rockville md.”  That’s what gets searched the most according to google ad words.  So I didn’t show up on google if you typed “therapist Rockville md.”  I made some changes to my website adding those key words (my website is through wix).  I showed up on page 13 and I though “great, this is a starting point.” I then created a my google business page and verified my business.  Now I am back to not being found and it has been like this for 3 weeks.  I have been trying to generate backlinks by listing my business on different databases (i.e. yelp, bing, linkedin, yp.com, manta etc.).  I'm not sure if I screwed something up somewhere or if I need to be more patient.  I hope someone can give me some insight as I am trying to generate some business.  Thanks in advance!

Avatar for member KnowOneSpecial
KnowOneSpecial
Moderator (84 upvotes)

Ok, after taking a look I see a few things that need improvement.

  • Your content is thin.
  • The content you do have is not targeted properly.
  • Navigation needs improvement.
    (You have links on the home page that should be in main Navigation )
  • You don't use proper "call to actions"
  • You have not listed your  "Credentials".  Your site falls into the category of YMYL.

I am going to use your "About" page and explain what I see wrong.

There is nothing about "you" on it.  This should be about "You" and your business !  Why did you start this business, whom can benefit from the services you offer.  Education and Degrees and any other "Credentials" should be listed here on this page.

You need more content, and use headings and such to full benefit.  As it currently is this site will not be competitive in search. 

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Thanks a ton for looking at this! I will start working on the things you have listed and continue to make improvements. I really appreciate the time you took to look at this.
Avatar for member tstolber
tstolber
Moderator (98 upvotes)

One of my clients is a therapist.

It is a tough niche but localized it is not so tough.

I would advise you to spend some time on keyword research. The highest traffic keyword is usually not the best one to target. Investigate long-tail keywords.

Also, investigate YMYL (Your Money Your Life) and EAT (Expertise, Authoritativeness and Trustworthiness) both of these are important SEO concepts that apply to your site.

Be aware that SEO does take time, especially for a new site. 

Good luck!

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Thanks for the feedback! I am working on researching YMYL and EAT for SEO. I am going to be revamping my website as it needs to be done. I appreciate your help!
Avatar for member KnowOneSpecial
KnowOneSpecial
Moderator (84 upvotes)

Hi

Yes, it can be frustrating to not see your hard work rewarded by Google.

You're in a tough niche, the medical niche.  Sites like these are held to a much higher stander than your typical non-medical sites.

Have you provided your credentials as to your qualifications, this is very important to Google.

It would be interesting to see your site.  I could possibly provide you some advice as to what you have not done or possibly what you may had done incorrectly.

Share the site, but if you don't feel like posting it public on the forum, then PM me and I will take a look, either way.

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My site is www.bradwolftherapy.com I feel like my market of "therapist rockville md" shouldn't be too difficult to rank for but then again I am new to this. I am kinda convinced I messed something up along the way and then disappeared and have not come back but again...I am new to this. When you say have I provided my credentials do you mean did I list them on my website or is that something I submit to google itself? Thanks for taking a look and your response!
Avatar for member Sheetal
Sheetal
Member (1 upvotes)

As your keywords suggest that you want to rank in your local area i.e Rockville.

To perform local SEO activities you should:
1. Check your Google My Business (GMB) Listing and Optimize it
2. Schema Mark-up Implementation
3. GMB Post creation and submission
4. Image Geo Tagging
5. Geo Specific Directory Listing for citation)

Do more research on Local SEO and who will get to know what's wrong and how to fix it.

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Avatar for member prof.stan
prof.stan
Member (7 upvotes)

I can suggest you send me PM i will let what you need to do specifically. 

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Avatar for member Anny
Anny
Banned (20 upvotes)

I would advise you to pay it slow on keyword analysis. the best traffic keyword is sometimes not the simplest one to focus on. Investigate long-tail keywords.

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Avatar for member sunilverma
sunilverma
Member (-1 upvotes)

There are so many tricks in SEO to rank a page properly. From a site, I got some idea about it which is very good for me.

<snip>

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Avatar for member PeterGomes
PeterGomes
Member (-7 upvotes)

Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously– we do it all the time!

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