wolfish009 asked
Member (0 upvotes)

Dynamic Vs Static Url

Its been a major discussion in the SEO industry for a long time and the conclusion is static goes better compared to dynamic. However, we see big sites like Amazon ranks well using dynamic URL and so does many other travels sites. What is the best url structure to use?

Avatar for member Matt1966
Moderator (243 upvotes)

By Dynamic & Static, I assume you mean


When you have 2 billion backlinks, plus more from your sister sites in different countries linking in making a godly PBN, such small SEO ranking factors mean squat. Obviously, it'd be better to use SEO friendly URLs - but it won't make or break the biggest Ecom website in the world. 

If you genuinely mean the definition of dynamic pages vs static pages (dynamic: being made from the backend, & static being a saved file already created), then no, Google doesn't care which method.

Good advice?
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Hey Matt, thank you for the reply ...... I understand the difference between a site getting 2Billion backlinks and 20. Well, there are many reads that suggest static is better compared to dynamic as dynamic url tends to trap search engines ......however, you mentioned that it doesnt matters to search engines. I am little confused anyways here is the link to a site normal travel site that uses dynamic url and when you click the tabs like Hotel Details -Included Flights - Detailed Itinerary - Inclusion/Exclusion Policies the url changes (if you highlight the url you will see)but the page doesnt. So, doesnt this invites the issues of duplicate content? thank you
Site - https://bit.ly/3b9WAnc

They're using #. This is compliant with HTML standards and it does not duplicate content. # is a signal of a different part of said page, not a different page. It sends the user to an area of the page with the specified ID, hence why when you click on these links, it drags you down the page. Example: #parentHorizontalTab1. Takes the user to where id="parentHorizontalTab1" is on said page. It should be noted, # (hash) in URLs are called URL fragments, not "dynamic URLs" & they're treated as the original URL. example.com/hello#shoes, would be treated as example.com/hello.

For more information on URL fragments, read this: https://stackoverflow.com/questions/30997420/what-are-fragment-urls-and-why-to-use-them

thank you, Matt .... I wasn't aware about # implementations and its complaints with html. So, we can say that the type/format URL above travel site is using will have no issues with SEO and ranking? thanks a lot for sharing your view.
One last thing Matt! I found these two URL in that travel site both led to home page without any # string in the url so it is the situation of duplicate content and once should apply rel=”canonical” right? thank you once again
Could you provide the URL?

Matt he is talking about tabbed content.

The page being referenced uses tabbed content and "Bookmark URLs" to display and focus the content.

hotel details,

included flights,

etc., etc..

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