Tiger
Tiger asked
Member (4 upvotes)

Monitoring SEO going forward

I have been using some of the tip and what I have learnt on here to modify my site and improve my onsite SEO. What is the best method of monitoring if these changes are having an effect ? 


I understand changes take time to be picked up but it would be nice to be able to see improvements in a graph or something and compare when I made changes what happened if anything good or bad.

#monitoring#onsite
Avatar for member Matt1966
Matt1966
Moderator (229 upvotes)

Well, there are two free options I love. Both Google products. One is Google's Search Console, the other being Google Analytics. 

Search Console is great for tracking changes to your site, monitoring your impressions, clicks, & problems Google identifies with your website. 

The other option which works well alongside is Google Analytics. The name says it all - it's more data-driven, and it's not restricted to Google search. Furthermore, you could monitor how your website is converting, since X change. 

To be honest, I couldn't live without either. 

Good advice?
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Avatar for member Matt1966
Matt1966
Moderator (229 upvotes)

Well, there are two free options I love. Both Google products. One is Google's Search Console, the other being Google Analytics. 

Search Console is great for tracking changes to your site, monitoring your impressions, clicks, & problems Google identifies with your website. 

The other option which works well alongside is Google Analytics. The name says it all - it's more data-driven, and it's not restricted to Google search. Furthermore, you could monitor how your website is converting, since X change. 

To be honest, I couldn't live without either. 

Good advice?
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Avatar for member tstolber
tstolber
Moderator (99 upvotes)

You can also look at some tools such as SEM Rush or any of the other major SEO tool providers. They do a lot of the analysis work for you.

The Google tools are great and free - for more advanced stuff though you can get a lot more with a full SEO suite.

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