zarahschaffer asked
Member (0 upvotes)

SEO rankings with URL’s

Hi, I have a question regarding SEO rankings with URL’s. My understanding is URL’s have minimal influence on rankings on Google, correct? I have sites with hundreds of articles and while they’re organized in-site for viewer navigation, they aren’t in their URL’s. Which means, all my URL’s are like this:

However, if I were to implement categories for all my articles, would it help my rankings? Or hurt them (shorter URL’s generally do better than longer ones)? For example, I can do this:

Which of the two URL’s will be better for SEO rankings purely from Google’s POV? Or there will be no difference? Thanks!

Avatar for member KnowOneSpecial
Moderator (84 upvotes)

Go with the shorter url as a general rule of thumb.

But on the other hand, page urls that use keywords do perform better. 

My suggestion:

Run a A/B test on a select few urls.

Choose a couple of urls on your site.  Track their rankings for a 3 weeks to establish a baseline.

After you know their expected rankings are you move them into a category.  Give it at least 4 weeks or possibly longer, maybe 6 weeks.  Track their rankings. 

What you may find out is that your pages will rank for many additional terms that before they did not.  

Good advice?
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