I think it was John Mu just said at Pubcon (Marie Haynes live tweeted the Q&A session) that there is no advantage to publishers to do it, it just helps Google understand the web better.
I think implementing UGC on blog comments will be useful though. I think basically where ever appropriate UGC replaces nofollow.
I also think the nofollow links not being nofollow any more will be quite a huge event I think it is responsible for quite a lot of changes already and I don't think the industry has fully grasped the significance of this.