ravipanwar
ravipanwar asked
Member (0 upvotes)

Too much keywords ranking fluctuation on a daily basis. Why?

We are facing an issue with our keywords. keywords ranking are very fluctuation. It varies from 20 to >100. Sometimes the keyword sees at 20 but sometimes it sees on >100. There are various keywords like this. If anyone has any suggestions then please let us know.


https://www.google.co.nz/search?hl=en-NZ&authuser=0&ei=TZ8JXrOYEpn2rQHdibr4CQ&q=jobs+in+wellington&oq=jobs+in+wellington&gs_l=psy-ab.3..0i131j0l9.718425.722089..723490...0.1..0.128.2092.0j18......0....1..gws-wiz.......0i71j0i67j0i131i67j0i131i273.tLXugC3qFUA&ved=0ahUKEwjz8oSY5dzmAhUZeysKHd2EDp8Q4dUDCAs&uact=5

#keywordfluctation#ranking#seo#fluctuation
Avatar for member Chedders
Chedders
Moderator (155 upvotes)

I have seen this when google can't quite decide on if the keyword is suitable for the search phrase so it is testing its true position. 

The way to combat this is to build a few internal links using the keywords as anchor text. However, don't just spam your own site with 100's of links that can also have a negative effect. 

Also on the page itself check your alt text on any images, do they support the keywords in question? H1 tags and page title should also be looked at. 

You have posted the link to the search but not told us the site in question. so it's not possible for us to check your site or indeed the page that has the bounce. 

Good advice?
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My problem is that Many Keywords ranking position is fluctuating in Google search engine results. (SERP) either it is showing 15-20 places or out of 100 in Google SERP on daily basis. So why it is happening? For reference please go through the keyword list and targeted website https://www.myjobspace.co.nz Bay of Plenty jobs Canterbury jobs Hastings jobs Marlborough jobs Otago jobs Porirua jobs Southland jobs Wellington jobs jobs in Waikato jobs in Wellington jobs in Blenheim jobs in Bay of Plenty jobs in Queenstown jobs in Tasman Please let me know if you have any query!
Avatar for member tstolber
tstolber
Moderator (77 upvotes)

This can happen for lots of keywords. Without trying to give too generic of a response, building some more link authority and improving the content ought to solve this problem for you.

Good advice?
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