Difference between Pay Per Click (PPC) and Cost Per Click (CPC)?

Pay Per Click (PPC) and Cost Per Click (CPC) are the sides of the same coin yet there is a difference between the two digital marketing terminologies. Both equally contribute to the success of the digital advertising campaigns and the ideas behind them don’t fall apart. This jargon might confuse you at times but to simplify Pay Per Click (PPC) is a digital marketing channel or approach. On the other hand, Cost Per Click (CPC) is a performance measuring metric that counts the number of clicks that actually got converted into qualified leads and in turn made a profit to the business. The cryptic digital marketing jargon might at times be confusing but we need to be clear with digital fundamentals so as to get the right direction in growing our business online. Let us touch base on these two potential digital marketing concepts and explore the difference between Pay Per Click (PPC) and Cost Per Click (CPC).

Pay Per Click (PPC):

An online advertising platform to drive traffic on your website and generate leads is termed as Pay Per Click (PPC). It focuses on the creation of digital advertisements and promotion on Social Media Marketing (SMM)  platforms. The PPC advertising campaigns also leverage search engines and third-party websites. Also, with PPC marketing the payment is done only when the digital advertisement is clicked upon. In-depth research on which type of audience you need to target is carried out before the display of the advertisements. The digital ads appear on the SERP(Search Engines Results Page) with proper usage of SEO(Search Engine Optimisation) techniques and tactic

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