jasch
jasch asked
Member (0 upvotes)

Lots of impressions zero clicks

I have a keyword in search console that shows a lot of impressions relative to other keywords, but zero clicks. It shows as ranked 10, but if i try to google it i cannot find it even multiple pages down. So two questions


1) Why does it not show up in search results despite the high rank


2) why 0 clicks despite a large number of impressions 

#ctr
Avatar for member Chedders
Chedders
Moderator (225 upvotes)

Depends on what you call large number of impressions really, being in position 10 would not gain many clicks. From research I did a while ago now Position 10 gains just 2.6% of clicks. So if you're getting 100 impressions I would not expect to see more than 2 clicks. 

As for the position shown, Yes this is something that confuses most people. You have to bear in mind it is the average position for everyone searching that keyword. Now seeing as everyone gets different results depending on their location/search history etc then it is not surprised your experience does not match. 

The one thing you can look at though is your page title and meta description. This is what appears typically in results, (not always) but does it encourage the users to click your page over the others listed. Sometimes really slight tweaks in this area can improve clicks drastically. 

Good advice?
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And structured data. Review/Rating schema will increase CTR massively. As will something like FAQ schema to make you take up more space in the SERPs.

Avatar for member bobptz
bobptz
Member (-1 upvotes)

I agree with Chedders, this may be normal for positions 8-10.  I have seen a jump in clicks when a page moves from 2nd page to first page (1-10th position).

What you should be more worried is if you had a very low conversion rate when a visitor actually visits your page. 

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Avatar for member Eremite
Eremite
Member (0 upvotes)

Try changing the description to a more attractive one. So that it contains a call to action. Compare meta tags with competitors and make your field more attractive

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