If you're looking to get more enquiries, then you'll want to develop a strong and compelling message. These messages need to be consistent and accurately communicate your value proposition. The easier your message is to understand, the more likely it is that people will remember you and your offer and look to purchase your product or service.
Know your customer: it's good to know your customer, but it is even more important to know what they want. This will make all the difference. Figure out a way to capture the attention of your customers, or provide a service that they cannot find anywhere else. You cannot win your customers’ interest if you cannot meet their needs.